How(and why if you can) is Eastenders appealing to the internet generation? Does this have and effect on the choices of representation in Eastenders?
(Remember Laswell’s theory – who is doing the rep? To whom? With what effect? And Chandler’s CAGE theory – triangle.)
300 – 500 words plus hyperlinks etc.
Answer in rough in class and then on your blogs.
Use today’s three key terms in your explanation.
Monday, 22 February 2010
Tuesday, 2 February 2010
Marking Criteria for Projects
Marking criteria for G321 (AS Practical Projects)
Planning – out of 20 marks
You must have, on your blog, a minimum of the following:
Evidence including:1) Investigation of the opening of at least three films in your chosen genre - hyperlink to these openings and explain how the narrative is established through mise en scene, choices of shot, camera movement... explain how that narrative will develop in the film - consider narrative arcs;2) How this relates to an active and/or passive audience - who is represented? To whom (ie who is the audience?)? With what effect? What are the values / ideologies that are present?3) A full beginning / middle / end storyline for your film.4) Explain your choice of where you will begin, relating your choices to those considerations as detailed in 1) and 2) above... explain codes and conventions and how they work.5) A detailed annotated storyboard.
The Video itself – out of 60 marks
Level 1 0–23 marks
The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as: (see 48 - 60 marks for technical skills)
Level 2 24–35 marks
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
Level 3 36–47 marks
There is evidence of proficiency in the creative use of many of the following technical skills:
Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
editing so that meaning is apparent to the viewer;
using varied shot transitions and other effects selectively and appropriately for the task set;
using sound with images and editing appropriately for the task set;
using titles appropriately.
Evaluation – out of 20 marks
In the evaluation the following questions must be answered:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
How did you attract / address your audience?
What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
“Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
A podcast
DVD extras
A blog
A powerpoint“
Planning – out of 20 marks
You must have, on your blog, a minimum of the following:
Evidence including:1) Investigation of the opening of at least three films in your chosen genre - hyperlink to these openings and explain how the narrative is established through mise en scene, choices of shot, camera movement... explain how that narrative will develop in the film - consider narrative arcs;2) How this relates to an active and/or passive audience - who is represented? To whom (ie who is the audience?)? With what effect? What are the values / ideologies that are present?3) A full beginning / middle / end storyline for your film.4) Explain your choice of where you will begin, relating your choices to those considerations as detailed in 1) and 2) above... explain codes and conventions and how they work.5) A detailed annotated storyboard.
The Video itself – out of 60 marks
Level 1 0–23 marks
The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as: (see 48 - 60 marks for technical skills)
Level 2 24–35 marks
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
Level 3 36–47 marks
There is evidence of proficiency in the creative use of many of the following technical skills:
Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills:
holding a shot steady, where appropriate;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
editing so that meaning is apparent to the viewer;
using varied shot transitions and other effects selectively and appropriately for the task set;
using sound with images and editing appropriately for the task set;
using titles appropriately.
Evaluation – out of 20 marks
In the evaluation the following questions must be answered:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
How did you attract / address your audience?
What have you learnt about technologies from the process of constructing this product?
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
“Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work electronically, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:
A podcast
DVD extras
A blog
A powerpoint“
Subscribe to:
Posts (Atom)